website designYour website is an essential part of your business, it is important to give it the attention it deserves. We repeatedly see good website design deliver excellent results for small businesses which would previously have wasted a lot of time and money on ineffective marketing. Read the report below about the 11 essential elements we have seen work magic on small business websites. For more info on our web design services in USA and Asia wide.

The 11 essentials for a successful website

Perfected Elevator Pitch

Studies show that website visitors spend an average of seven seconds or less on 90% of the websites they visit. This means you only have a few precious moments to convey who you are, what you do, who you do it for, and why you’re the best choice. Make sure you nail your pitch and get in front and center on your homepage.
It’s important to spend time honing your core marketing message and ensuring that your logo, tagline and the initial two sentences of your website copy are clear and present your brand with credibility and impact succinctly outlining your specialty and target niche. There’s a lot to communicate in very little time so your pitch must be concise and compelling.

Clear Call to Actions

When small business owners ask, “Why isn’t my website converting?” the answer is most often a lack of call to actions. Common call to actions include phone numbers and “Buy Now” buttons, but they may also be more subtle actions encouraging visitors to a next step. Call to actions are designed to engage your visitors and guide them down the path to a conversion. Visitors to your website need specific information before committing to a purchase or enquiry, smart call to actions preempt the visitors next step and gently lead them through your website in the way you want them to experience your website while delivering the information they are seeking.
On the most basic level any good web designer would recommend that you make sure your phone number is in the top right of every page of your site. Put your contact info on the footer of every page along with quick links to your most valuable content. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours or address.

web design_1

Track Your Conversions

We mention conversion tracking up the top because it’s so often neglected, yet it’s one of the easiest strategies to implement. It is vital to know how many enquiries and sales that you receive through your website, where those website visitors come from and what the cost is to acquire them. This allows you to accurately measure your marketing spend, evaluate the success of any improvements or modifications in your website design or online marketing, and ultimately measure the underlying success of your website. Any good website designer will be able to assist you with tracking your conversions.

Engaging ‘About Us’ Page

The two biggest mistakes made with About Us pages is that they are often boring, and they’re not about the customer. It may seem counter-intuitive to write an About Us page that is more about your customer than your company, but there’s a good reason for it.
Your company exists for your customer. So by logical extension, your About Us page is also about your customer. That’s not to say it shouldn’t create an engaging portrait of the personalities behind your organization because your prospects want to know who they’re working with, but they also want to know how those people are going to make their lives better. Your About Us page, like the rest of your website, should present all information in the context of how it benefits your visitors.

Deliver High Quality Content

Quality content is vital to your marketing efforts and without it you can’t tell your story, attract your target market or explain the problems you solve and how you solve them. Everything from your website copy to your email newsletter should be useful, informative and engaging. Make it easy to read, delivered in portions and frequencies that match the interest of your customers.
Your content is a vital tool to lead visitors towards the purchase and it should work together with your website design and brand to provide a seamless and compelling experience. High-quality content demonstrates authority and integrity and visitors are more likely to purchase from businesses that invest the time and effort into sharing their message in an intelligent and appealing way.

Logical User Experience

If your website is built around a visitor’s objectives and point of view, it will encourage their interaction and improve your conversions. Ask yourself ‘why did they come to your website in the first place?’ What questions are they hoping to answer on your website. Try and see your website from their perspective to create an experience that anticipates their needs and delivers the right solutions, and make sure your web designers are looking at the design from this perspective as well.
You need to make it easy for visitors to access the content they need, whether it’s contact information, product specifications or prices. At its highest level, user experience is about providing what your prospects need before they even know they need it.

Mobile Friendly Design

25% of people on the internet at any given moment are using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimised for mobile devices.
Responsive design insures that no matter what device someone uses, your website delivers content in the most effective way. For complex websites, custom mobile design may be necessary, however in no instance should mobile visitors be left with the standard desktop version. Desktop websites are awkward on mobile devices making it difficult to navigate menus, click links and find what users are searching for. Your website designer will be able to advise you as to whether responsive or a mobile site would be best for your particular situation.

Plan Your Marketing Strategy

An online presence alone isn’t enough to generate enquiries and sales. You need a strategy to work out how best to broadcast your content, attract search traffic and convert visitors into customers. There are a lot of options available to you including pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing and social media. Depending on your business and industry some strategies will work better than others.
The key is to find your sweet spot by experimenting with all the available channels. Ultimately it’s a process of trial and error while you discover what is most effective for your target audience.

Website DesignWebsite DevelopmentWebsite MaintenanceResponsive DesignE-Commerce SolutionSearch Engine Optimization & Marketing(SEO & SEM)Content Management Systems (CMS)Mobile AppsOnline Portals Services

Website Design

“Our websites are all custom designed originals that will allow your site to stand out from your competition. We love bringing ideas to life through well crafted words and imagery.”

website-designYour website is an essential part of your business, it is important to give it the attention it deserves. We repeatedly see good website design deliver excellent results for small businesses which would previously have wasted a lot of time and money on ineffective marketing. Read the report below about the 11 essential elements we have seen work magic on small business websites. For more info on our web design services in USA and Asia wide.

The 11 essentials for a successful website

Perfected Elevator Pitch

Studies show that website visitors spend an average of seven seconds or less on 90% of the websites they visit. This means you only have a few precious moments to convey who you are, what you do, who you do it for, and why you’re the best choice. Make sure you nail your pitch and get in front and center on your homepage.
It’s important to spend time honing your core marketing message and ensuring that your logo, tagline and the initial two sentences of your website copy are clear and present your brand with credibility and impact succinctly outlining your specialty and target niche. There’s a lot to communicate in very little time so your pitch must be concise and compelling.

Clear Call to Actions

When small business owners ask, “Why isn’t my website converting?” the answer is most often a lack of call to actions. Common call to actions include phone numbers and “Buy Now” buttons, but they may also be more subtle actions encouraging visitors to a next step. Call to actions are designed to engage your visitors and guide them down the path to a conversion. Visitors to your website need specific information before committing to a purchase or enquiry, smart call to actions preempt the visitors next step and gently lead them through your website in the way you want them to experience your website while delivering the information they are seeking.
On the most basic level any good web designer would recommend that you make sure your phone number is in the top right of every page of your site. Put your contact info on the footer of every page along with quick links to your most valuable content. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours or address.

webdesign_1

Track Your Conversions

We mention conversion tracking up the top because it’s so often neglected, yet it’s one of the easiest strategies to implement. It is vital to know how many enquiries and sales that you receive through your website, where those website visitors come from and what the cost is to acquire them. This allows you to accurately measure your marketing spend, evaluate the success of any improvements or modifications in your website design or online marketing, and ultimately measure the underlying success of your website. Any good website designer will be able to assist you with tracking your conversions.

Engaging ‘About Us’ Page

The two biggest mistakes made with About Us pages is that they are often boring, and they’re not about the customer. It may seem counter-intuitive to write an About Us page that is more about your customer than your company, but there’s a good reason for it.
Your company exists for your customer. So by logical extension, your About Us page is also about your customer. That’s not to say it shouldn’t create an engaging portrait of the personalities behind your organization because your prospects want to know who they’re working with, but they also want to know how those people are going to make their lives better. Your About Us page, like the rest of your website, should present all information in the context of how it benefits your visitors.

Deliver High Quality Content

Quality content is vital to your marketing efforts and without it you can’t tell your story, attract your target market or explain the problems you solve and how you solve them. Everything from your website copy to your email newsletter should be useful, informative and engaging. Make it easy to read, delivered in portions and frequencies that match the interest of your customers.
Your content is a vital tool to lead visitors towards the purchase and it should work together with your website design and brand to provide a seamless and compelling experience. High-quality content demonstrates authority and integrity and visitors are more likely to purchase from businesses that invest the time and effort into sharing their message in an intelligent and appealing way.

Logical User Experience

If your website is built around a visitor’s objectives and point of view, it will encourage their interaction and improve your conversions. Ask yourself ‘why did they come to your website in the first place?’ What questions are they hoping to answer on your website. Try and see your website from their perspective to create an experience that anticipates their needs and delivers the right solutions, and make sure your web designers are looking at the design from this perspective as well.
You need to make it easy for visitors to access the content they need, whether it’s contact information, product specifications or prices. At its highest level, user experience is about providing what your prospects need before they even know they need it.

Mobile Friendly Design

25% of people on the internet at any given moment are using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimised for mobile devices.
Responsive design insures that no matter what device someone uses, your website delivers content in the most effective way. For complex websites, custom mobile design may be necessary, however in no instance should mobile visitors be left with the standard desktop version. Desktop websites are awkward on mobile devices making it difficult to navigate menus, click links and find what users are searching for. Your website designer will be able to advise you as to whether responsive or a mobile site would be best for your particular situation.

Plan Your Marketing Strategy

An online presence alone isn’t enough to generate enquiries and sales. You need a strategy to work out how best to broadcast your content, attract search traffic and convert visitors into customers. There are a lot of options available to you including pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing and social media. Depending on your business and industry some strategies will work better than others.
The key is to find your sweet spot by experimenting with all the available channels. Ultimately it’s a process of trial and error while you discover what is most effective for your target audience.

Website Development

“Our websites are all custom designed originals that will allow your site to stand out from your competition. We love bringing ideas to life through well crafted words and imagery.”


webdevelopmentWe believe your business deserves the best chance of success

Every website has an objective. Whether it’s purchases, enquiries or phone calls, our web development methodology is centered around achieving your objectives.

Our web development experience

 We combine best-practice digital knowledge with our experience of web design and web development, gained from building over 4,000 small business websites since 2006. We’re passionate about clean design, however we know that what our websites are like “underneath the hood” is just as important for our client’s results. We actively stay up-to-date with the latest web development technology and trends so that we can help our customers achieve maximum results.

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 Our technology

 Our developers use valid HTML5 and CSS3, that is then integrated into the globally-recognised Content-Management-System, WordPress. Every Magicdust website and ecommerce solution is designed to be viewed properly across every device and every browser, ensuring that your customers are getting the best of your business, wherever they are.

The web development process

Whether you’re a tech-geek or totally clueless, our web development process ensures that you’re kept in the loop every step of the way. Once you’re 100% happy with your website design, our web developers start building your website in W3C (World Wide Web Consortium) validated code. You will be given access to your website to add, edit and manage your content and after you’ve given the green light, we will push your website live so that the world can view it. Once live, our technical support team are available 24/7 to help you with any issues

Why SSIT?
  • Great reputation. We’ve helped over 4,000 small businesses get online.
  • Content Management System. You’re always in full control of your website.
  • Affordable. We specialise in keeping costs down while providing quality websites.
  • Great support. Our friendly and experience team are available to assist you.

Website Maintenance

“We provide excellent website maintenance for small & large businesses, organizations, marketers, and entrepreneurs. We want you to win!”

That’s where our team of web developers and graphic designers come in. Here’s what we can do for you:

What we do

  • Website maintenance and updates
  • Help you take control of your site, driving new business

Why you need us

  • Web design companies don’t handle long term maintenance well
  • Website maintenance is critical to your success
  • Pull off sales, promotions, company news, and engaging fresh web content

Why use our Web Site Maintenance Service?

  • Have a web expert at your fingertips whenever you need one–no need to train your staff
  • Most requests completed the same day
  • Cost-Effective. Fresh websites make more money
  • Detail oriented. You already have enough to think about

Benefits of our Web Site Maintenance Program

  • Complete backup of your website
  • Professional edits–your web site maintains its quality
  • Economical and convenient

Responsive Design

“If you have a website or a blog, it is time that you seriously consider switching to a responsive design instead of maintaining a separate mobile-friendly (or tablet-friendly) website.”

‘Responsive’ is hottest term in web design industry. Why not? A responsive design looks stunning on all devices. Same website is programmed in a way that it adjusts its layout according to screen. So no matter whether you see it on web, on your iPad or Smartphone, it looks great everywhere.

Responsive design is done with media queries, having multiple versions of images and some more advance CSS techniques.

Apart from its accessibility and better site management features, this technique is endorsed by search engine giant Google as well. Read this article https://developers.google.com/webmasters/smartphone-sites/details to know why you should have a responsive design versus not having a mobile site or separate version for mobile.

Our team is well versed with responsive designs using core techniques as well based on popular CSS frameworks like 960Grid System & BootStrap CSS framework from twitter.

Mobile Web Design

“With large number of people accessing internet on smart phones, mobile website is a must for your business”

With surge in internet usage from mobile phone, where life is fast,
where people want to decide fast, one cannot afford not having
a mobile version of their website or at least mobile compatible website.
We create flexible, powerful, native-app looking website using HTML5, JavaScript and CSS on HTML5 which look great on all Smartphone’s.

Making mobile website is not complex, just tricky and requires proper testing on different devices and screen sizes. With HTML5 in place, it can be wrapped with tools like PhoneGap, Sencha Touch or jQuery Mobile to convert the mobile website into an app i.e. iPhone, Android app etc.

So even if you are having a website but if it’s not mobile ready, we can help to get a mobile version with following features:

  • Clean Design
  • Re-Organized Content for usability
  • More CSS Less Images
  • CSS Sprites for improving performance
  • Build on HTML5
  • Fast Loading Time
  • Various Screen Sizes (responsive)
  • Cross Platform
  • Social Media Integration

E-Commerce Solution

“Do you have Online Store? If not, we are here to provide you a store where you can save information and can show in your own way.”

ecommerceWebsites that sell while you sleep

A pretty website is good, but a pretty website that sells is even better. At Magicdust, we give you both – high quality web design that generates results.

 Tailored websites crafted with years of experience

We’ve been building websites since 2006 – needless to say, we have built thousands of fully functioning ecommerce websites. We work intimately with each of our clients to understand their business, their customers and their competitors and offer a product that is going to deliver. We take a data-driven approach to ecommerce and offer our advice and guidance to help our customers create the ultimate stores.

 Our eCommerce is designed to sell first

Our eShop website is designed specifically to help small business run a successful ecommerce store. Built on top of one of the best content management systems available, full control of your products is a mouse-click away. With feature-packed ecommerce software, you will find everything that you need to run a successful online store – from sales data and analytics through to product management and promotions. Access every nitty-gritty detail of your store to create an online experience that sells.

 Attract visitors, make sales, get results

From the home page through to order confirmation, we design for results. Every Magicdust website is designed and developed with Search Engine Optimisation in mind – after all, you need website visitors to get website sales. Additionally, our eShop platform integrates with recognized payment, shipping and marketing solutions to create a customer experience that encourages immediate purchase. Never lose a sale again.

 Our eCommerce Services
 Every eCommerce is eligible for our Unlimited Guarantee that includes:
  • Unlimited design revisions.
  • Unlimited products.
  • Unlimited pages.
  • Unlimited technical support.
  • Unlimited email accounts and forwarders
Why SSIT?
  • Great reputation  -  We’ve helped over 4,000 small businesses get online.
  • Content Management System  – You’re always in full control of your website.
  • Affordable  – We specialise in keeping costs down while providing quality websites.
  • Great support  – Our friendly and experience team are available to assist you.

Search Engine Optimization & Marketing(SEO & SEM)

“Did you know that about 90% of the population uses a search engine to find more about a product or a service?”

seoAttract more visitors to your website

Potential customers find businesses (like yours) through the search engines. A targeted and effective SEO campaign ensures that your website is always visible and at the top of the search results, maximizing your website traffic, sales and customers.

 We will get you found online

There are hundreds of factors that search engines use  to determine a website’s ranking in search engines. At Magicdust, it’s our mission to generate the most effective search engine results for our clients. Our team of SEO consultants have years of experience in best-practice search engine optimisation and monitor the latest search engine developments and trends. We work only with white-hat (valid) SEO techniques to build long-term search engine rankings and have helped over 1000 USA small businesses reach the top of the search engines.

 Why use SEO?
 SEO is the most cost-effective method of generating sustainable traffic to your website.

Unlike pay per click (PPC), where you need to pay to receive clicks and visitors to your website, SEO is completely free and lasts for the long-term. SEO is no easy task and is considered to be a long-term business strategy, however once right, it can have a lasting impact on your website traffic and business bottom-line.

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 Our SEO methodology

The underlying objective of SEO, is to identify key terms that your customers are searching for, and ensure your website contains, and is relevant to these keywords. Relevancy is effected by the quality of your website’s content and the number and quality of links that your website receives from other websites (backlinks). Every Magicdust website is built with SEO best-practices in mind. We offer professional copywriting to improve customers’ website content and our SEO team are experienced in finding the best backlinks for each individual business.

 Our SEO guarantee

Like all Magicdust products and services, we believe in offering value for money whilst delivering an effective result. With our SEO service we guarantee to rank at least 50% of your keywords in the top 10 organic positions on Google or we will continue to work for free or give you a complete refund.

 Why SSIT?

We guarantee results. High organic rankings or we work for free.
Established Business. We are an established business with over 4,000 website clients.
100% USA. We are USA owned and our SEO professionals are all based here.
Affordable. We specialise in keeping costs down while delivering effective SEO.
Great support. Our friendly and experience team are available to assist you.

  • We guarantee results    High organic rankings or we work for free.
  • Established Business    We are an established business with over 4,000 website clients.
  • 100% USA   We are USA owned and our SEO professionals are all based here.
  • Affordable – We specialise in keeping costs down while delivering effective SEO.
  • Impressive Reputation – The outstanding service we provide our clients is reflected in the steady stream of referrals we receive from happy clients.
  • Awesome & Affordable – We specialise in keeping within your budget while providing outstanding websites and online brands.

Content Management Systems (CMS)

“If you are looking for a content management system (CMS) based website which you can maintain yourself”

We are able to provide our very own in-house solution which has been built from the ground up to enable us to be as creative with design as possible whilst still allowing for user-friendliness when it comes to managing the site and content. We are also able to build sites to suit a number of 3rd party or open-source platforms working within their limitations.

Having content managed website means that you will be able to edit most of the page content easily via your web browser and also include things such as article/blog posts and even media clips.

Typically a content managed website will cost a little more to set up initially, but save on ongoing costs when it comes to updating the website, so for sites where there is a need for frequent updates a CMS can prove a very cost-effective solution.

For more information about content management, please contact us.

Document Management Systems

Business houses for years have had to come up with a way to manage records – both electronic and paper based. Business records, documents and paperwork must be systematically organized for quick retrieval.
A document management system is a centralized way of handling
business records and documents.

SSIT Designs provides customized
document management solutions for clients to build and manage a centralized repository for all their business related documents.
The Document Management Systems developed by SSIT Designs act as safe-houses for securing documents, enabling document check-in/check-out for viewing/editing and record archiving, and combined with a web-based application they offer secure personnel access to documents globally. By employing a companies can efficiently and securely transfer, access and communicate documents to employees and clients from any remote location at any point of time.

DMS’s are long-term systems – they area part of the company’s information technology department and require an administrator to manage the system as far as backups, user setups and other routine maintenance.

The benefits that a document management system provides are as follows

  • A centralized repository for storing all documents and records
  • Provides audit logs to track creation, modification and deletion of documents
  • Access to documents can be restricted user wise
  • Easy to share documents
  • Ability to handle and process a variety of file types including Word processing documents, spreadsheet files, PDF files, scanned documents and records/files from other computers
  • Global access to important data and information relating to the company via the world-wide-web interface

Mobile Apps

“Make your business concepts handy by custom apps to reach millions of users”

“Obviously I have a mobile phone”. 78% people answered in that tone, when asked whether they possess a mobile phone or not. Be it leisure or be it work, mobiles are a constant companion to many. Then why sit in office cabins if technology can be provided on the move. Ranging from gaming world to doing surveys to market expansion to researches mobile apps can cover it all under the same sky.

We at SSIT Designs turn this vast source of potential energy to the power just a touch away. iPhone, iPad, Android, BBM, Windows….. you name it and we deliver.

Our team of highly skilled app developers is trained to deliver end to end mobile native apps that can be used at various platforms. Efficient as well as cost effective is our mantra to develop the best apps to sit your business.

The mobile market has evolved exponentially due to greater demand for next generation technology. Organizations around the world always want to reach their customers on time. Smartphone helps organizations to interact with their customers instantly. Custom mobile applications boost the functions and performances of the Smartphone.

We provide Mobile Application Development services in the following categories:

  • iPhone/iPad
  • Android
  • Windows
  • Blackberry

Online Portals Services

“The modern business is Internet driven and if you want to expand your business horizons it is necessary to have a professionally developed website or web portal that vividly reflects your business.”

SSIT Designs is a professional web portal development company, which provides comprehensive portal development services. We have proficient web portal development teams who are experts in use of different web application development platforms PHP, Silver light, Adobe Flex, ASP.NET, Ruby on Rails, Liferay etc.

The highly competitive atmosphere on the net, changing consumer demands and availability of latest web development technology drives our talented developers to create ingenious web solutions for your business so it gets the necessary leverage to leapfrog over rival businesses.

Function of Portal can be divided into four major areas

  • User interface
  • Content delivery
  • Rich set of web services
  • Portal management

The success of any website is defined by the balanced integration of these functions.

At SSIT Solutions delivers well designed and integrated set of functional portals that includes:

Content Management –Web-based administration panels, creation of full life-cycle of content, single-sourcing distribution, mash-ups, content approvals and go-live authorization.

Digital Data Management – Document management (authoring, version control, storage, publishing), data archive and storehouse, digital media distribution including audio and video streaming, integrated search and data mining.